Mobile App PPC

Installs that become active, paying users.

For iOS and Android apps, we run Google App campaigns tuned to in-app events, so you grow installs that actually convert into engaged, paying users, not vanity download counts.

Who it is for

Is this you?

You have a live app on the App Store or Google Play
You want installs that retain and monetize, not just download
Your event tracking and bidding goals are unclear
You are ready to scale spend once the unit economics work

What we run

App campaigns across Search, Play, YouTube and Display
tCPI, tCPA and tROAS install bidding
Firebase, GA4 and SKAdNetwork event mapping
Creative testing and store-listing alignment

What we run

What we actually do.

App campaigns

Universal App campaigns across Search, Google Play, YouTube and Display, with budgets and goals matched to your stage of growth.

Bidding to in-app value

tCPI to drive volume, tCPA for quality installs, and tROAS once your in-app revenue data is mature enough to optimize on.

Tracking and attribution

Firebase or GA4 event mapping plus SKAdNetwork configuration for iOS, so installs and in-app actions are measured correctly.

Creative system

A steady supply of image, video and text assets, because App campaign performance lives and dies on creative volume and variety.

Metrics that matter

Cost per install and cost per quality install
In-app conversion and event rates
Return on ad spend from in-app revenue
Retention and post-install value where available

How we measure

Value, not vanity installs.

We report against your business goal, not a dashboard full of noise. You will always know your cost per result and what it returns.

Our process

From audit to scale.

Audit

A deep review of your account, tracking, feed and competitors. The findings are yours either way.

Strategy

Goals, targets and budget mapped to your real unit economics.

Build

Campaigns, tracking, feeds and creative built clean from scratch.

Launch

Controlled rollout with verified tracking and safe budgets.

Scale

Weekly optimization and scaling of whatever proves profitable.

FAQ

Common questions.

App campaigns are largely automated by Google. You do not control individual keywords or placements; you control the inputs. Success comes from clean event tracking, the right bidding goal, strong creative volume and a store listing that converts.

It depends on maturity. We usually start on tCPI to build volume and data, move to tCPA for quality installs and key in-app actions, then to tROAS once your in-app revenue signal is strong enough to optimize on directly.

We map your install and in-app events in Firebase or GA4 and configure SKAdNetwork conversion values so iOS performance is measured as accurately as the platform allows, then we read results with its limitations in mind.

Ready to turn ad spend into revenue?

Get a free, no-obligation audit. We will show you where budget is leaking and what we would do about it, usually within two business days.

Get a free audit See pricing